We’re Sell2Pharma

Demand Generation

About the Solution

 In life sciences, buying cycles are long, decisions are high‑risk, and buyers demand evidence of technical competence and compliance. Generic lead lists and broad, untargeted campaigns waste time and budget — while missed engagement signals mean sales teams chase low‑quality prospects. Sell2Pharma’s Demand Generation service cuts through noise with a focused, compliance‑aware approach that delivers a steady stream of qualified, sales‑ready leads for regulated life‑science companies.

Key components

We design demand programs that speak directly to the priorities of technical buyers — quality managers, validation leads, lab directors, procurement heads and C‑suite sponsors — across segments such as CDMOs, LIMS/ELN vendors, validation consultancies, analytical labs and manufacturing automation providers.

Our methodology combines audience analysis, content strategy, event-driven engagement and data‑driven nurturing to build credibility and cultivate intent.

Target Definition & Persona Mapping

We identify the right organizations, buying roles, and decision influencers, and map common pain points, compliance drivers (GxP, GMP, GLP, GCP) and purchase triggers.

  • Value Messaging & Content Blueprint: We craft evidence‑based positioning and a content ladder — technical white papers, case studies, SOP templates, webinar presentations and product demos — that aligns with each stage of the buyer journey.

Compliance & Technical Review

For regulated clients, all materials and messaging are reviewed for accuracy and compliance posture to reduce risk and support sales conversations.

Value Messaging & Content Blueprint

 We craft evidence‑based positioning and a content ladder — technical white papers, case studies, SOP templates, webinar presentations and product demos — that aligns with each stage of the buyer journey.

Multi‑Channel Campaign Design

We select and sequence channels for maximum reach and relevancy: targeted email, LinkedIn outreach, sponsored content, organic SEO landing pages, and webinar programs that showcase client expertise.

Lead Scording

Custom lead‑scoring models tied to engagement (webinar attendance, content downloads, demo requests, email interactions) feed a dashboard with conversion metrics and pipeline attribution.

Webinars

We use webinars as premium lead magnets inside demand programs. Webinars are co‑produced with your subject‑matter experts, heavily promoted to target lists, and optimized to convert attendees into qualified opportunities. Webinar content feeds the content blueprint and provides rich engagement signals for scoring.

Lead Warm‑Up & Nurture

Post‑event workflows and automated nurture streams keep contacts engaged with tailored follow‑ups (technical articles, white papers, short video explainers) that advance leads from awareness to consideration. Content variants are matched to persona and engagement level to maximize relevancy.

Lead Qualification

Our business‑development team performs targeted outreach to highest‑value leads, using the engagement history from demand campaigns and webinars to personalize outreach and book meetings directly with your sales reps. This closes the loop from marketing to revenue.

Appointment Scheduling & Outreach

Our business‑development team performs targeted outreach to highest‑value leads, using the engagement history from demand campaigns and webinars to personalize outreach and book meetings directly with your sales reps. This closes the loop from marketing to revenue.

Why this works in life‑sciences

Our approach builds trust before the first outbound call, shortens sales cycles, and surfaces leads that demonstrate real buying intent. But Demand Generation at Sell2Pharma is not a standalone tactic — it’s the engine that powers the full customer acquisition system we deliver.

Get In Touch

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+49 32 212 249 394

Problem solving squad

TeamA

Steve Ibrahim

TeamB

David Hamza

TeamC

Alex Khalid

TeamD

Nathan Isma'il

Germany

Zum Zörr 8A,
41462, Neuss
Germany

Email

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